How to Audit Your Brand in Under an Hour
You don’t need a full rebrand.
You probably don’t need a new website either.
Sometimes, all you need is an honest hour with your brand to spot what’s working, and what’s not.
Here’s how to run a brand audit that gives you clarity (and momentum), without spiralling into a three-month overhaul.
Why Bother With a Brand Audit?
Because brands evolve.
Maybe your customer has shifted.
Maybe your visuals no longer reflect your value.
Maybe you’ve grown, but your content still sounds like year one.
A brand audit helps you spot misalignment before it costs you customers.
What You’ll Need
60 minutes of focused time
Access to your website, social media, email flows, and any marketing materials
A pen, a notepad, and a willingness to see things clearly
Your 60-Minute Brand Audit: Step-by-Step
1. Messaging Check (20 mins)
Visit your homepage: Is it instantly clear what you offer and who it’s for?
Skim your latest Instagram captions: Does your tone feel consistent and engaging?
Look at your email sign-up pop-up: Is it a compelling hook, or a generic “Join our newsletter”?
Ask yourself:
Do I sound like myself?
Does my customer feel seen?
Would a stranger “get it” within 5 seconds?
2. Visual Identity Review (20 mins)
Pull up your Instagram grid and homepage side-by-side.
Is there a clear visual aesthetic or does it feel disjointed?Are your colours, fonts, and imagery aligned with your offer?
Are you using outdated visuals that no longer represent your product or price point?
Ask yourself:
Would I trust this brand if I landed here for the first time?
3. Customer Experience Walkthrough (20 mins)
Try the customer journey: From discovering your brand to checking out or enquiring
Is your navigation easy? Do links work? Is it clear what to do next?
Review your emails: Are they helpful, on-brand, and encouraging further action?
Ask yourself:
How easy is it to shop, book, or connect?
Does every step feel cohesive and intentional?
Real-World Tip
One founder I worked with hadn’t updated her email footer in over two years, it still said “New website coming soon.” She didn’t notice because she’d been too close to it.
That’s the power of a quick audit. You get your house in order, fast.
What to Do With What You Find
Triage your to-do list: What can be fixed in 30 minutes? What needs expert help?
Make visual tweaks to bios, banners, broken links, or calls to action
Plan longer-term updates if your brand has shifted more than you realised
Need help making sense of it all? A 90-Minute Focus Session gives you clarity and a concrete plan—, without the overwhelm.
Retail is changing. Are you watching closely?
Every other week, Notes from the Shop Floor delivers in-store insights, visual cues, and retail strategy straight from the shop floor. If you care about brand experience, this is your backstage pass.
See what you’ve been missing → Notes From The Shop Floor