We help founder-led brands and retail teams refine their direction, sharpen their strategy, and move forward with purpose.
Strategic Leadership to Help Retail Brands Grow, Pivot, & Thrive|
Strategic Leadership to Help Retail Brands Grow, Pivot, & Thrive|
Strategic Partnerships
We work with founder-led brands, retail CEOs, and leadership teams to provide strategic, high-impact consultancy that unlocks sustainable growth.
Whether you're preparing for a new phase of expansion, facing operational challenges, or simply need clarity on what comes next, we offer tailored support that meets you where you are and moves you forward with purpose.
When you're leading a growing business, it’s not always easy to see the full picture. That’s where we come in. From brand positioning and marketing to team structure and operational strategy, we bring decades of hands-on retail experience to help product-based brands refine their focus, improve performance, and lead with confidence.
Through collaborative consultancy, we help you:
Diagnose challenges
Define priorities
Build a clear, actionable roadmap for growth
This isn’t just strategy, it’s support that helps you regain clarity, take control, and make confident commercial decisions.
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Big-Picture Planning, Brand Clarity, and Commercial Strength
Strategic foundations to help your brand scale with confidence.Financial Strategy & Restructuring
Strengthen profitability with tailored support across pricing strategy, margin improvement, cost control, and financial decision-making.
Improve cash flow, increase resilience, and unlock smarter growth.Market Insight & Competitor Positioning
Get clear on your market landscape. We combine deep industry knowledge with focused research to help you understand where you sit—and where the opportunities lie.Brand Positioning & Strategic Alignment
Refine your message, sharpen your offer, and align your brand with the customers you want to serve.
We help you build a brand that’s not only distinctive, but commercially relevant and built to last.
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Marketing Strategy, Sales Growth & Smarter Customer Journeys
Build a brand that connects, and converts, across every channel.Retail Marketing Strategy
We develop integrated campaigns that drive visibility, engagement, and consistent sales, online and in store.
From seasonal campaigns to evergreen touchpoints, we help you show up where it matters.E-commerce & Digital Growth
Turn browsers into buyers with a refined digital strategy.
We optimise your website, marketing funnel, and customer journey to improve conversion and lifetime value.
Designed for growing brands ready to level up online.Wholesale & B2B Expansion
Expand into new markets with confidence.
From stockist strategies to account management planning, we help you identify and secure the right retail partners to scale sustainably.Product Strategy & Merchandising
Make every SKU work harder.
We support smarter product curation, pricing structures, and sell-through strategy, so you can drive revenue without overstocking or discounting.
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Operational Strength, Team Confidence & Memorable Customer Journeys
Lay the foundations for sustainable growth, internally and across every customer touchpoint.Operational Strategy & Process Optimisation
Streamline your systems, supply chain, and internal operations to improve profitability and reduce friction.
We focus on scalable, practical improvements that create long-term efficiencies.Customer Experience & Brand Loyalty
Design end-to-end journeys that keep customers coming back.
We help you elevate the experience across digital and physical channels to drive retention, referrals, and deeper brand engagement.Leadership Development & Team Strategy
Support your team to grow with the business.
We work with founders and leadership teams to develop capability, strengthen culture, and build empowered, high-performing teams.Physical Retail & Store Performance
Make every square metre count.
We help you optimise store layouts, elevate service delivery, and craft in-store experiences that drive engagement and increase spend.
Our company ethos
Expert-Led, Experience-Driven, Built for the Realities of Retail
Strategic support rooted in two decades of hands-on industry insight.
At Strut Solutions, we bring over 20 years of retail experience—spanning global brands, founder-led businesses, and everything in between. We've worked across shop floors and boardrooms, witnessing firsthand what it really takes to lead a business through growth, change, and challenge.
We know there’s no one-size-fits-all. That’s why our consultancy is grounded in clarity, structure, and purposeful action.
We act as a strategic partner to founders, CEOs, and senior leadership teams—embedding ourselves in your business to:
Guide transformation
Unlock commercial opportunities
Build sustainable, long-term growth
Whether you're navigating a critical inflection point or simply seeking space to think and plan, we’re here to bring direction, momentum, and experienced leadership.
Because when the right strategy, structure, and support are in place—
Founders don’t just grow.
They lead. They thrive. They transform.
Strategy That Works in the Real World
Strut Solutions was built for the messy middle, the stage where growth meets complexity, and clarity becomes essential.
We’ve supported brands through launches, pivots, restructures, rebrands, team changes, international expansion, and everything in between. Our consultancy combines insight, structure, and momentum to help you move forward, whatever forward looks like for you.
→ Ready to find your focus? Book a free discovery call
Contact Us
Ready to Take the Next Step?
Whether you need a strategic partner to guide transformation or a focused session to tackle key challenges, we're here to help. Let’s build a plan that moves your business forward with confidence.