It’s a well-known fact in retail: it costs five times more to attract a new customer than to keep an existing one. Yet, so many independent retailers pour all their efforts into acquiring new customers while neglecting the goldmine that is their existing customer base.

For small businesses, this is a key question. While digital has opened up massive opportunities, the power of real-world experiences can’t be ignored. People still want to touch, feel, and engage with brands in person. So, where does that leave independent retailers, makers, and service-based businesses?

As retailers, you're preparing to enter the busiest time of your trading year. Now is the time to make strategic changes to your website which will lead to higher conversions from organic traffic.

Are you effectively harnessing the potential of your return process to elevate your business and strengthen your brand identity?

Customer satisfaction has evolved to be more than just a metric that businesses track, it has become a powerful marketing tool that can be leveraged for significant growth.

In today's competitive market, meticulously crafting a customer journey that deeply resonates with your target audience is not just essential—it's imperative for business success.