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Strut Solutions
Let’s Work Together
Brand Stories
About
Notes From The Shop Floor
Blog
Contact
Let’s Work Together
Brand Stories
About
Notes From The Shop Floor
Blog
Contact
Scaling a Product-Based Brand: What No One Tells You
Lisa Carroll 07/07/2025 Lisa Carroll 07/07/2025

Scaling a Product-Based Brand: What No One Tells You

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Retail News 5.7.25
Retail News Lisa Carroll 05/07/2025 Retail News Lisa Carroll 05/07/2025

Retail News 5.7.25

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How to Make Better Decisions When Everything Feels Urgent
Lisa Carroll 03/07/2025 Lisa Carroll 03/07/2025

How to Make Better Decisions When Everything Feels Urgent

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Why Planning a Full Year at Once Doesn’t Work
Lisa Carroll 30/06/2025 Lisa Carroll 30/06/2025

Why Planning a Full Year at Once Doesn’t Work

Trying to plan your retail brand a year in advance? Discover why long-range plans often fail, and how to build a strategy that stays relevant.

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3 Signs Your Business Needs a Strategy, Not More Content
Lisa Carroll 27/06/2025 Lisa Carroll 27/06/2025

3 Signs Your Business Needs a Strategy, Not More Content

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I’m Stuck in My Business — What Should I Do Next?
Lisa Carroll 26/06/2025 Lisa Carroll 26/06/2025

I’m Stuck in My Business — What Should I Do Next?

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How Do I Know if I Need a Rebrand or Just a Reset?
Lisa Carroll 23/06/2025 Lisa Carroll 23/06/2025

How Do I Know if I Need a Rebrand or Just a Reset?

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From Bottleneck to Board: A Founder’s Guide to Delegating Commercial Decisions
Lisa Carroll 21/06/2025 Lisa Carroll 21/06/2025

From Bottleneck to Board: A Founder’s Guide to Delegating Commercial Decisions

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Fractional CMO vs. Agency Retainer: Which Actually Moves the Needle for DTC Brands?
Lisa Carroll 19/06/2025 Lisa Carroll 19/06/2025

Fractional CMO vs. Agency Retainer: Which Actually Moves the Needle for DTC Brands?

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How to Scale a Fashion Brand Without Slashing Margin: The 5-Lever Framework
Lisa Carroll 16/06/2025 Lisa Carroll 16/06/2025

How to Scale a Fashion Brand Without Slashing Margin: The 5-Lever Framework

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Do You Really Need a Business Plan.Or Just a Clearer Strategy?
Lisa Carroll 14/06/2025 Lisa Carroll 14/06/2025

Do You Really Need a Business Plan.Or Just a Clearer Strategy?

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How to Audit Your Brand in Under an Hour
Lisa Carroll 12/06/2025 Lisa Carroll 12/06/2025

How to Audit Your Brand in Under an Hour

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Why Your Brand Message Isn’t Landing (And How to Fix It)
Lisa Carroll 09/06/2025 Lisa Carroll 09/06/2025

Why Your Brand Message Isn’t Landing (And How to Fix It)

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Brand Clarity vs Brand Consistency: What’s the Difference? And Why It Matters
Lisa Carroll 07/06/2025 Lisa Carroll 07/06/2025

Brand Clarity vs Brand Consistency: What’s the Difference? And Why It Matters

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What Is Brand Clarity? And How Do You Know If You Have It?
Lisa Carroll 05/06/2025 Lisa Carroll 05/06/2025

What Is Brand Clarity? And How Do You Know If You Have It?

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What Should a Small Brand Focus on First?
Lisa Carroll 02/06/2025 Lisa Carroll 02/06/2025

What Should a Small Brand Focus on First?

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Why Marketing Alone Won’t Fix Sales: Diagnosing the Real Issues
Lisa Carroll 03/05/2025 Lisa Carroll 03/05/2025

Why Marketing Alone Won’t Fix Sales: Diagnosing the Real Issues

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What Founders Need to Know Before Scaling Their Retail Brand
Lisa Carroll 03/05/2025 Lisa Carroll 03/05/2025

What Founders Need to Know Before Scaling Their Retail Brand

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The Missing Link in Retail Growth: Aligning Product, Pricing, and Positioning
Lisa Carroll 03/05/2025 Lisa Carroll 03/05/2025

The Missing Link in Retail Growth: Aligning Product, Pricing, and Positioning

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Why Every Retail Brand Needs a Strategic Reset Every 3–5 Years
Lisa Carroll 01/05/2025 Lisa Carroll 01/05/2025

Why Every Retail Brand Needs a Strategic Reset Every 3–5 Years

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